If I lived in NYC I’d be all over this. I would get an IPAD or IPhone specifically for utilizing this App!! Okay perhaps that’s a bit dramatic, but come on this is “augmented reality” at your fingertips we’re talking about. The concept is this: put one of those fancy Apple electronic smart products in front of NYC Time Square billboards, and watch magic happen.(haha) You don’t change, but the ad in front of you sure does. And not to just another ad. Because that would be lame.
The Public Ad Campaign and The Heavy Projects have started testing out a neat little app that will turn all of those billboards in Times Square into art. (Previously they brought a non-digital version to the streets.) All you need to do is walk around with your iProduct in front of your face and you’ll practically be transported to your very own Vanilla Sky moment. No tourists! No force-fed reality! Everything in its right place! It’s just you and a new non-commercial reality now, until someone snags that iPad from your hands.