A new study has psychologist claiming that women reportedly remember what men say better, when they say it with deep, manly voices.
“The study authors write that their results “indicate for the first time, so far as we are aware, that signals from the opposite sex important for mate choice affect the accuracy of women’s memory.” They also argue that low voice is one cue for masculinity, and explain why it might be a good idea for women to have intensified memories around more masculine men:
[B]ecause of the double-edged quality of male masculinity, it might be beneficial for women to treat information about the past behavior of conspicuously masculine individuals as a decisive factor when judging whether or not they wish to have a relationship. Most notably, perhaps, the ability to recall details associated with particular masculine individuals may lead mate choice either towards or, indeed, away from that individual, depending on what exactly is remembered.”
Here’s the basics of how they study went men and women were recorded saying the names of a variety of different objects (like: “fish”). Then their voices were manipulated to sound lower or higher. A recruited group of straight women looked at pictures of the objects while listening to the voices. Lastly, they performed a recognition test. Turns out the women were significantly better at doing this if they heard the lowered male voices naming the objects. (Lowering the pitch of female voices did nothing.)
The women also reported that they found the lowered male voices more attractive.
I dunno, this study sounds kind of biased. If I were to walk down the street and ask several, random heterosexual ladies if they’d response better to a soft sounding bloke, or a girl with any vocal pattern period, over the rich deep guy’s guy voice—I probably would have yielded the same results.
I mean, duh.
- Judging a Man’s Physical Strength Via His Voice: The Darth Vader Effect (my.psychologytoday.com)
- A deep male voice helps women remember (esciencenews.com)