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Wal-Mart Breathe 1,2,3; BREATHE! (and show me you love me)

A typical Wal-Mart discount department store i...

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Wal-Mart is dying… (Long live Target!) Like recently the deceased Borders (tear drop) their business model is on the route to collapsing. No more are the days of rapid store growth to boost sales and efficiency. Present are the times of letting prices rise relative to competition to please investors. (Wal-Mart doesn’t always have the lowest prices any more, compared with competitors like Target. And low prices are is Wal-Mart’s thing!)

I’m not the only one living in the recession-land formally known as America, who is more prone to the (uber chic and you know it!) ambiance provided by “Tar-Jay”, and fascinated by the variety of choices offered at 99cents, and Dollar stores. Wal-Mart stores have had 82.8 million fewer visits through the first five months of the company’s fiscal year than a year earlier. (daaaang, that super sucks.)

Poor Wal-Mart has now had to spend money to make money. The Supreme Court recently blocked what was in route to be the nation’s largest-ever sex discrimination case, ruling in favor of Wal-Mart. (For years they’ve been entangled in the massive lawsuit that alleged the company paid women less than their male counterparts and passed them over for promotions.)

“As many as 1.5 million current and former female workers could have been included in the class suing Wal-Mart, the world’s largest private employer, and the company faced the possibility of owing billions of dollars in back pay. But the court’s conservatives said the women had not proved they had suffered from a common policy of discrimination.

“Because respondents provide no convincing proof of a companywide discriminatory pay and promotion policy, we have concluded that they have not established the existence of any common question” necessary for a class-action suit, Justice Antonin Scalia said in the 5 to 4 opinion.

Ginsburg said there was ample evidence that there were problems at Wal-Mart, where, when the suit was filed, women held 70 percent of the hourly jobs but made up only 33 percent of management employees.”

Because they need all the good publicity they can get (guess the, all publicity is good publicity only applies to reality stars?! And not mega-corporations…) Wal-Mart’s new slogan is ladies, ladies, not only do we know that we aren’t discriminating against you, but we’re crazy in love with you!  (Good idea since most of the 200 million customers who shop at Wal-Mart each week are female…) Wal-Mart Pledges to empower women:

“Wal-Mart announced Wednesday that it will spend billions of dollars over the next five years to train female workers around the world and support women-owned businesses, the latest attempt by the world’s largest retailer to tackle broad social issues and shore up its image.

The commitment includes $100 million in grants to non­profit groups focused on developing job skills for low-income women in the United States and for women who work in the overseas farms and factories that Wal-Mart relies on for its merchandise. It also said it will spend $20 billion over the next five years to buy goods from the nation’s women-owned businesses, double its current amount.

The program will also require suppliers with more than $1 billion in sales to increase the percentage of women and minorities on their Wal-Mart accounts. In addition, it vowed to double its purchases from female suppliers internationally.”


Flattery will get you everywhere. 😉


About maggie.

Maggie Barnes is a nonprofit and for profit business content specialist / social media consultant; and social sciences web writer interested in everything from psychology and sexuality, to technology, race, and economics. She is passionate about good communication and information accessibility.


One thought on “Wal-Mart Breathe 1,2,3; BREATHE! (and show me you love me)

  1. Walmart has a long history of abusing their employees. Crap pay. No benefits. Fear of firing. Just read the book “Nickel and Dimed” about a journalist who took a bunch of minimum wage jobs to see how people survived and discovered other atrocities in the process. Among her those companies was Walmart. (It is was one of the books I had to read for a critical writing class. Good stuff!).

    So in my opinion, hooray that Walmart is going away! Then perhaps small businesses will have a chance again in places where they disappeared due to them. Perhaps more people will have a chance at working somewhere that at least pays a living wage.

    To take a tangent, I seriously hate how low minimum wage is in the country or rather in places where one must make a certain amount to live i.e. LA or NY. No one should have to suffer just to survive. San Francisco’s minimum wage is $10 per hour, at least that city is looking out for their people. Just saying.

    Posted by Down the Rabbit Hole we go! | September 19, 2011, 7:08 pm

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