If you haven’t heard of TOMS shoes by now, I’d have to wonder if you yourself do not wear shoes…Founder Blake Mycoskie has become well-known for his fast growing shoe company best known for their concept: with every pair you purchase, TOMS will give a new pair of shoes to a child in need. Well NYFoods’s Dean Sparks like’s Mycoskie’s idea.
Recently inspired after reading Start Something That Matters by TOMS Shoes, he asked himself: If Mycoskie could give away a pair of shoes for every pair he sold, could NYFoods give away a dozen eggs for every dozen it sold?
“Dean Sparks is already working hard to scale up the organic dairy and egg market in New York. His makes organic farming a viable options for farmers — and organic options more available for consumers. The eggs, cheese, butter, and milk sell in nearly 30 stores throughout the region and supplies all the milk and cream for Brooklyn’s adored Blue Marble Ice Cream.”
To do this Sparks only needed to better make use of what the hens already lay.
“The company selects only extra-large eggs for the cartons sold for a premium at stores like Whole Foods. But those pastured hens are also laying smaller eggs — a bit too small for retail but still high-quality and nutrient-dense. There is little market for these eggs (which would otherwise be sold as egg whites), so farmers are paid the same market rate as they would get from a conventional egg processor, only they’re collected in pulp cartons for the free egg program. Then NYFoods is giving them away for free.”
Nice. (I support this.)