This actually is a brilliant concept worthy of discussion and perhaps dare I say applauds? You buy a condom, and another condom is donated to developing country. That’s the plan according to Jim Moscou, the CEO of Sir Richard’s (a condom company). Moscou has recognized the facts that less than 17 percent of the contraceptive needs of the world can be met by organizations such as the United Nations Population Fund. Between 2000 and 2008 donations these services fell by more than 50 percent!
I think we take it for granted that everyone around the world is essentially able to have sex, but many places simply don’t have access contraceptives, yet that’s not keeping them from doing acts that create babies. This is an innovative plan that addresses a need and attempts to make a direct dent in the immense global shortage of access to condoms.
“We know that when people have access to condoms, it reduces disease, assists with better family planning and makes for a better world. So we saw an opportunity in the marketplace to build a brand that’s much more relevant for condom users today. It’s a company built by a group of creative social entrepreneurs and designers who asked, ‘Can we build a better condom company that does good in the world from its inception?'””
For example here is how it will work:
“Sir Richard’s will receive its final count of sales for the year to date. At that point, an equivalent order will be shipped to Haiti under the auspices of Partners in Health, an organization with which the company is partnering for distribution and more.
“We don’t pretend to be experts on Haiti,” Moscou concedes. “But Partners in Health are experts. We’ve reached out to them and other people there — artists, local social activists — with humility and respect, and said, ‘Help us.’ And that’s what they’re doing.”
Well you’ve got my approval.