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You (Should) Always Feel Like Someone’s Watching You…

R&B artist Rockwell had it right in 1984 when he sang the lyrics, “I always feel like somebody’s watching me…and I got no privacy.” Because we don’t we lose more and more of it everyday.  We all know it. It sucks. All I ask is just now and then tell me about the privacy invasion going on; so I can feel…I dunno…a little bit informed. When

If click Like on anything on Facebook these days, like at CB2 (a home décor store that I actually work at) I shouldn’t be too surprised if I start seeing CB2 ads following me all the round the web. I brought that on myself—fine. I like that store anyway, so awesome.

If I leave my Facebook open as I pursue other unrelated websites (which as a writer I do a lot), I’m not to excited to know that Facebook is tracking my internet whereabouts. Not awesome. Simple enough—close my Facebook when I’m not scrolling down my newsfeed or updating my status. Probably better for me anyway to keep me from being a Facebook stalker. I thank Facebook for the heads up to their nosy behavior and giving me the opportunity to opt out.

To set this next tidbit up, that we first admit that I’m a total supporter of cell phone GPS tracking. Lose your phone—find it. Lose your child (who has their cellphone, but maybe it’s died)—you can still find them too. Awesome. If a device is going to help me be rescued from danger I’m all about it. what I’m not all about it what I’m watching on a CNN report right now….

“This technology from Path Intelligence was set to debut last weekend in Promenade Temecula in California and Short Pump Town Center in Virginia.

Cell tracking technology, which is controversial but not illegal in the U.S., has seen widespread use in the U.K since 2008, according to the Daily Mail.

Path Intelligence works by triangulating your cell phone signal using receivers installed in the store or mall and is accurate within a meter. The company does not store phone numbers and never reveals information on an individual level. The data is purely to be used for improving sales in a mall.

Path Intelligence can also tell malls if events actually increase shopping, and if people go out of their way to reach their favorite shops. The information is used to optimize product and advertisement placement to get shoppers to spend more money.”

I don’t want them following me around the mall with my cell phone just so that can see my shopping habits. No. if you want to ask me, go ahead, but don’t track me while I’m texting through the mall for your retail purposes. Creeeeeepy. Dear marketers—back off. (just a bit please) The scheduled participation plans for two malls where this was to debut, have since been cancelled. I say good.


About maggie.

Maggie Barnes is a nonprofit and for profit business content specialist / social media consultant; and social sciences web writer interested in everything from psychology and sexuality, to technology, race, and economics. She is passionate about good communication and information accessibility.


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