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Even Model’s Bodies Aren’t Good Enough

If the bodies of models aren’t even deemed good enough to model clothing—then who really are they expecting to buy the clothes?! H&M has recently been busted—provoking them to immediately fess up that the pictures in some of the ads have computer created bodies attached to real life heads.

The company’s press officer Hacan Andersson told Aftonbladet, “It’s not a real body, it is completely virtual and made ​​the computer. We take pictures of the clothes on a doll [mannequin] that stands in the shop, and then create the human appearance with a program on your computer.”

First off…creepy. Second, who else finds it a bit annoying when marketers blame the public for why they have to go to extremes in presenting pleasing bodies to grab our attention to buying clothes. As if the masses are really running around like—oh look at that GAP model—she’s totally a size 6! I’m only inclined to buy clothes featured on a size 2 model. That’s the presentation that makes me want to dress this size 10 body of mine. Their response is:

“Real bodies would be totally distracting for shoppers looking at product shots. “We do this to show off the clothes,” says Andersson.”

Right. Gimme a break.

If that’s the case—just skip the model all together and take a picture on the clothes as they sit on the table. Or on a bust form or something?! Since you’re so concerned about us being “distracted.”

A Norwegian website was the first to oust the clothing brand after they noticed the doctored photos of lingerie product shots from H&M’s Christmas campaign. Click here to see the images. Myabe it wouldn’t have been quite so noticeable if they’d made a variety of the fake body. They pretty much just went with one, kept the pose and everything, and only altered the skin tone to make the head. (Clearly they thought no one would notice at every lady somehow has the EXACT same body!) If you’re going to fake something…don’t be lazy about it.

So see more shots of the fake bodies, real heads, click here.



About maggie.

Maggie Barnes is a nonprofit and for profit business content specialist / social media consultant; and social sciences web writer interested in everything from psychology and sexuality, to technology, race, and economics. She is passionate about good communication and information accessibility.



  1. Pingback: H&M Uses Computer Generated Women For Ads - December 10, 2011

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