Fact or Fiction? An ad that uses facial recognition to determine the gender of a person and decide which ad to show them? Fact.
A bus stop with this particular type of ad was created as part of a campaign to improve education options for young women in developing countries. With this technology if you’re a woman you will be shown a 40-second video by the children charity Plan UK, “Because I Am a Girl”. ( Men only see the website link. )
Motivation behind the gender specific ad? Their rep says this:
We’re not giving men the choice to see the full ad so they get a glimpse of what it’s like to have basic choices taken away.
Did you know that every 3 seconds a girl is forced or coerced into marriage?
No girl should be .
Every girl should have the opportunity to complete their education and make choices about their future.
For more information on Plan UK, click here.
- Girls’ Education Campaign Runs Street Ad Only Women Can See (adweek.com)
- Bus stop advert only for females (bbc.co.uk)