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Sofa King in “Sofa King” Trouble With Slogan

A furniture store has recently had their advertising slogan blacklisted after claiming its prices were ‘Sofa King Low’.

Is the Advertising Standards Authority (ASA) slow? Have they been completely unaware that this has been their tagline for nine years?!

There was a bit of criticism in 2004 when the ad were placed in newspapers. But was there any follow up? Nope.

Its nothing short of laughable that ASA is just now getting firm in their objections.

‘The ASA noted that the phrase ‘Sofa King Low’ used the advertiser’s company name but considered that it could be interpreted as a derivative of the swear word ‘f***’, which consumer research had found to be a word so likely to offend that it should not be used in ads at all, even when it was relevant to the name of a product. Because of that, we concluded that the slogan was likely to cause serious or widespread offence.’

Sofa King’s comeback defense:

‘The slogan simply used their company name to refer to pricing and that the words had not been changed or run together or punctuation used in a way that was intended to cause offense. They do not believe the slogan caused serious or widespread offense.’

Can we all agree that Sofa King probably had some idea what their brand name sounded like. I mean seriously.
Source: Daily Mail co uk

Check out the hilarious SNL parady (from years ago!!!) about Sofa King (they clearly knew what it sounded like when said out loud…)


About maggie.

Maggie Barnes is a nonprofit and for profit business content specialist / social media consultant; and social sciences web writer interested in everything from psychology and sexuality, to technology, race, and economics. She is passionate about good communication and information accessibility.


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